All companies should be on the lookout when it comes to saving money. After all, the bottom line can make or break a business. When times are tough it is a great idea to find ways to pinch pennies, and saving money when times are good means bonuses for employees or extra savings in the […]
View DetailsThe COVID-19 pandemic has taken the world by storm and this has led to a shortage of numerous types of medical supplies. Because this novel virus is able to be transmitted through the air, it is highly contagious. This makes taking the right protective precautions paramount. One of the most important tools that medical providers have in […]
View DetailsBusinesses of all sizes will eventually face a public relations crisis, whether from an internal issue, defective product or a world event. Whatever the catalyst, experts like Declan Kelly, co-founder of the communications, strategy and consulting firm Teneo, have advice for handling and minimizing the potential fallout. Acknowledge and Apologize Once management is aware of the […]
View DetailsIf you have recently embarked on a new journey of entrepreneurship, you might have a lot of questions about what to do next. Once you have come up with a business plan and secured funding from Lendified to get going, you need to figure out how to get your services or product on the market. The more […]
View DetailsThe global crisis derived from the coronavirus pandemic has represented a golden opportunity in terms of publicity for those companies that have known how to take advantage of the situation with the available resources. Some brands adapted, reinvented and made digital marketing their best ally in the face of the difficulties of the economic and […]
View DetailsGood telesales personnel are hard to find and retain. Their skills are in strong demand, so it is relatively easy for them to find work elsewhere. If you do not keep your telephone sales team busy, and earning commissions, they will soon go elsewhere. So to make them busy you must have to learn different […]
View DetailsIf you’re going to be an internationally renowned entrepreneur and business professional, you’ve got to constantly be thinking outside the lines of what constitutes “standard operating procedure.” Even a purely local business needs to advertise itself as if it were competing in a much expanded international market place. You’ve got to be always on the […]
View DetailsA successful marketing strategy forms the foundation of a marketing plan. It should pull from market research to offer the marketplace the right product mix. Ultimately, the purpose of a marketing strategy is to maximize profit. And the purpose of profit is to build a sustainable business. Despite the vital importance of a marketing strategy and […]
View DetailsFor most small business owners (like myself), actively marketing your business likely isn’t the most thrilling of tasks. Personally, I’ve been running my marketing company for 5+ years now and while I enjoy actively marketing other peoples’ businesses (that is what I do for a living, after all), I find marketing my own business both […]
View DetailsIt is hard to really quantify what a reputation actually is. You can be classed as giving birth to it, but it is what others do that will determine, to a large degree, how it ends up developing. A reputation, as any reputation management company will tell you, has a life all on its own. It […]
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