Corporate and institutional videos are a direct way of approaching users. This tool is the way to apply the seventh art in corporate and institutional communication to transmit a story, an image, a sound, an emotion, an action, some values … It is one of the most powerful solutions to communicate with the environment. Company videos have been modernized to better respond to changing times, showing the essence and character of companies.
Communicating the Message
The production of corporate videos is directly linked to the recording of images and sound to communicate messages, the result of the combination of different needs: commercial, industrial, artistic, or cultural entertainment.
What are Corporate Videos?
The corporate videos are a great tool to create the best communication strategy where you can show how the company works, production processes, packaging, distribution, and marketing among others. There are different types of ways to use corporate videos.
Influencing Decisions
The corporate videos for companies influence the decisions of customers, suppliers, or potential investors who can contribute to the development of the company. The corporate videos are the letter of presentation of our company. They can be of products or services.
Staff Training
The corporate videos can be used to train staff, for video security, video promotion/brand, and video of financial results. The corporate videos strengthen a brand or a company or institution’s image.
Promotional Videos
Corporate videos can be used as a promotional tool and the ideal solution for area marketing and sales designed to inform and attract consumers. The corporate videos must be direct, concise, and last approximately a minute. Corporate videos for promotion and advertising are the ideal tool to increase your Internet sales. They are based on making a powerful and dynamic presentation of the service or product of a company.
It is essential to immediately capture the attention of your users through short videos, since your potential customers spend an average of 3 to 7 seconds of their attention when visiting your website and if they don’t see something to immediately interest and grab their attention, they will simply leave. This is just the best way to present your company’s product and positively impact your target market, getting them to act.
Event Production
You can use corporate videos to creatively manage and produce sporting, governmental, social, academic events, fairs, stands, etc. However, you are going to need the technical and human team to take care of all the logistics to project your corporate videos on closed-circuit screens.
Interviews and Testimonials
Corporate video production services can be used to record interviews and showcase testimonials, reviews, and success stories. This is an excellent way to show potential customers how others have enjoyed your products and services. Your potential customers will be able to identify a face with the testimonials being given and it will prove to be more authentic and believable.
Conclusion
If you own a company, whether big or small, using video production services is instrumental in growing your business and making sure you stay relevant as you build your brand. Find a company that offers this service and will cover most of the different ways that you can take advantage of this tool.