trade show display

9 Tips to Make Your Trade Show Displays More Effective

Are you looking to make your trade show displays more effective? Here are nine tips to get you started. Trade shows can be expensive, so making the most of them is important. Follow these tips, and you’ll be on your way to success.

1. Focused Design

When it comes to trade show displays, less is more. You want your design to be clean and focused so that it’s easy for attendees to understand. Keep your message clear and concise, and use images sparingly. Too much information will only overwhelm people and cause them to move on. Your goal is to make a lasting impression, so make sure your design is eye-catching and easy to digest.

2. Use High-Quality Materials

Don’t skimp on quality when it comes to your trade show display. Attendees will be able to tell if you’ve cut corners, and it will reflect poorly on your brand. Use high-quality materials that are built to last. This will ensure your display looks its best and can withstand the wear and tear of being transported to and from trade shows.

3. Make It Interactive

People love interactive displays. If you can find a way to make your display interactive, you’ll definitely attract attention. Attendees will want to stop and see what all the fuss is about. There are several ways to make your display interactive, so get creative and think outside the box.

4. Include a Call to Action

Your trade show display should have a clear call to action. Whether you’re asking people to sign up for your newsletter or download a white paper, make sure it’s easy for them to do so. Include a form or QR code that they can scan with their smartphone. The easier you make it for people to take action, the more likely they are to do so.

5. Stand Out from the Crowd

With so many exhibitors at trade shows, it can be hard to stand out from the crowd. But it’s important to find a way to differentiate yourself from the competition. One way to do this is with an eye-catching display. Use bright colors and unique graphics to grab attention. You can also use props or demonstrations to make your display pop.

6. Tell a Story

Your trade show display should tell a story about your brand. What makes you different? Why should attendees care about your products or services? Answering these questions will help you create a narrative for your display. Use this story to guide the design of your display and the messaging you use.

7. Use Quality Images

Images are a vital part of any trade show display. They can help tell your brand’s story and convey important information. But it’s important to use high-quality images that are properly sized for your display. Blurry or pixelated images will only detract from your overall message.

8. Be Mindful of Your Fonts

Your choice of fonts can have a big impact on the overall look of your trade show display. Be mindful of the fonts you use and make sure they’re easy to read. You want attendees to be able to quickly scan your display and understand the information you’re trying to convey.

9. Get Feedback

After each trade show, take some time to get feedback from your team. What worked well? What could be improved? This feedback will be invaluable as you continue to refine your trade show display.


Implementing these tips will help you create a more effective trade show display. By following these guidelines, you can make sure your display is eye-catching, informative, and easy to understand. With a little effort, you can make your trade show display a powerful marketing tool that will help you attract new customers and grow your business.