buyer persona

How to Create Buyer Personas for Your Business and Increase Sales

Running a business that sells a product or service is no easy feat. There are so many details that go into making a successful business, but one of the most important is your target market. Even if you have an incredibly valuable or helpful product or service, if you don’t sell it to the right people in the right way, you’ll easily see your business fail.

So, how do you know who exactly will benefit from your business? You create buyer personas.

What is a Buyer Persona?

A buyer persona is a profile of your ideal customer. You can, and should, have multiple buyer personas that follow the buyers’ journey. These profiles will include details such as age, gender, education, income, occupation, where they get their news, and what they like to do for fun.

This complete profile will help you identify who you are selling to so you can speak their language and convince them that your product or service is the answer to their problems.

Examine Your Current Customers

You’ve probably already made some sales of your product or service even before creating buyer personas. This is an excellent way to start building them. Examine the details of the customers you already have and start building your personas from their data.

You can also look at your website visitors and email list to get a better idea of your audience’s habits as well. This can tell you where they’re from, when they search your product or service, and how they found your business. This is all key information for building buyer personas.

Interview Your Customers

There is nothing more telling than a survey directed towards your target audience. To your current customers and newsletter subscribers, offer them a coupon on their next purchase if they fill out your survey.

In this survey, you can ask about their personal details such as age, income, occupation, and more. But it also gives insight into their habits, desires, and problems if you think of the right questions to ask. You also have to be careful with how you word questions, too.

Work with a Market Research Company

Creating the perfect buyer persona isn’t easy and takes a lot of time. It requires a lot of research, analysis, and organization for everyone to understand. You may also not have access to some details about your customers. This is when it’s best to work with a professional market research company like Research America.

They will specifically look into who might purchase your product or service and tap into their resources to acquire the data and information you need. They may even create surveys to send out to people in your target for your specific product or service.

To run a successful business, you must have a solid grasp of who your customers are, where they come from, and their pain points. You must speak their language, identify with them, and gain their trust. You can do all of this by creating a buyer persona and marketing your product or service to them through this information.