When you are running any type of business that operates in the online world, there is no doubt that a well-designed website can be a major asset that attracts customers and gives your company an overall positive reputation in so many different ways. However, there are also all sorts of web design mistakes that exist, and the following blog post will be checking some of these out.
Unclear Navigation
To begin with, people certainly need to be navigating around a site with as much ease as possible. You do not want to put any obstacles in the way of a modern customer as they tend to have a low patience threshold and they are more likely to simply click elsewhere and give their business to one of your competitors. With this in mind, you should be conducting plenty of tests along the way to see exactly how well people are able to find what they are looking for.
No Thought of SEO
While web design needs to be considered in terms of the overall customer experience out there, you should also be making sure that SEO plays a central role in all that you are doing. For this reason, you can look into getting an SEO agency Birmingham. The higher the level of thought that has been put into SEO at the early web design stages, the more likely it is going to be that you will be running a successful business that ticks all the boxes and gets up the search engine rankings in the way that you want.
Weak Calls to Action
As well as allowing customers to move through your site with as much ease as possible, there is also the sense that you want to guide them along in their journey at the same time. One of the best ways to do this is with calls to action. Ultimately, you need to think closer about what it is that you actually want your customers to be doing next. However, these calls need to be strong enough – whether this is to subscribe to your newsletter or to take advantage of a time-sensitive offer, for example.
An Overdesigned Site
While it is a great thing if your site looks amazing, you do not simply want to throw every single design element under the sun and assume that they are all going to work together in a state of harmony. To combat this, you should make sure that you do not have a site that is ‘overdesigned’. You should not be throwing in so many different design features that distract the audience and takes them away from what you are trying to achieve from your site in the first place.
Failing to Optimize Across Devices
Obviously, it is not going to be the case that every single person will be accessing your site using the same type of device. Therefore, you need to make sure that you are optimizing based on different devices to ensure the experience of every visitor to your site is as positive as possible.