corporate video

The Ultimate Guide to Corporate Video Production

Corporate video production is a great way to market your business and promote your products and services. This guide covers storyboarding, Editing software, Scripting, and Calls to action. You’ll learn what you need to know to ensure your video production is booming.


A storyboard is a crucial tool for creating a compelling corporate video. It can be helpful in several ways, from defining what will happen in the frame to identifying the characters and essential props. It can also be beneficial in determining camera angles and movements, and transitions between shots.

A storyboard can also help in establishing the overall direction of the video. It allows the video team to discuss what they want to achieve in the video with different stakeholders, such as the client or internal team. A storyboard also saves money and time because it reduces the need for re-animation or re-shooting scenes.

Storyboards should be easy to create and share. They should read like a comic book and convey a general impression of the video. They should include directional notes, character dialogue, and camera angles. In addition, they should be numbered to prevent them from getting mixed up. Another benefit of a storyboard is that it helps the team better understand the idea and script. Using an online tool like Creately, you can collaborate on a storyboard in real time. You can use pre-designed templates or upload your images. In addition, you can export the storyboard to SVG and PDF files.

Editing software

Editing software can be used to produce professional corporate videos. It can perform basic video editing, such as trimming and adding sound. The following is a look at some of the most popular video editing programs helpful for an audio visual production company. Adobe is a mobile video editing tool. It offers a free plan for actual video production and a paid feature that allows businesses to brand their media content.

Call to action

Call to action, also known as CTA, is the part of a video that is designed to inspire the audience to take action. It can be placed at any point in the video, but it’s likely to spur action at the end. The call to action should match the video’s content and goal.

The call to action should be easily visible and clickable. However, it should not interrupt the overall message of the video. A white box below the text or an arrow pointing toward the CTA are two ways to make it clear.


Scripting for corporate video production begins with determining the purpose of the video. Generally, a corporate video is meant to educate or inform a broad audience, so it needs to be short.

In most cases, corporate video scripts follow the same general structure. They contain an introduction, a brief core message, fanfare, offering details, testimonials, and case studies.

Recording audio

Recording audio is one of the most challenging parts of video production. This step involves evaluating the amount of sound needed for the video and planning how to record audio. Various audio equipment and recording methods are commonly used. For best results, place a microphone close to the speaker.

While recording audio is essential to video production, you must create a soundscape free of background noise. Background noise can disrupt production because it bounces off walls and sparsely furnished spaces. Using an enclosed space is the best bet, but if that’s not possible, you can also use blankets and acoustic foam panels to dampen sound echoes.