In the current digital era, user-generated content has become an essential part of the content marketing strategy. This is because UGC is everywhere. You can see them in the comments that customers leave on websites, various social media posts, blogs, and in many other forms.
User-generated content is a good way to shape the marketing strategies of businesses. It is an excellent approach for driving more traffic to your website, engaging more users, and ultimately boost conversions and sales.
However, you need to be good at leveraging this approach at the right time and in the right place. Thus in this article, we’ll help you gain a good knowledge of leveraging UGC to boost sales.
Let’s Gain a Brief Overview of User-Generated Content
The content that is generated by any brand’s fans or audiences such as videos, images, reviews, or any other texts is generally known as customer-generated content. This content is highly useful for the brands and they share it on their social media channels by taking appropriate permission from the creators. It builds trust and acts as social proof among the users.
UGC has proved to be a beneficial tool not only for the brands but for customers as well. UGC provides brands a great relevancy so that customers can make a good choice while making purchases.
Amazing Ways to Leverage User-Generated Content to Boost Sales
Consumer-generated content has become an immense part of everyone’s online experience in this world of social media. Every brand whether small or big is marketing its product on social media.
And thus social media has appeared out to be a workable revenue-driving channel. Thus you only require to make sure that you are making the most out of the user-generated content.
Customer Stories Will Speak Your Brand Relevance
Getting a good platform, customers will share their experiences regarding your brand, product, or services. This can be in the form of a review, comments, forums, or surveys.
This gives them a chance to interact with your business. Thus the customer-generated content in this sort helps to create a winning relationship between the brand and the customers.
Stay Much Active on Social Media
To boost your sales you need to encourage your customers in creating worthwhile and useful content for your brand. The customers share their content on social media, this implies that you also need to remain active on social media.
Social media is a good way to popularize your online presence. It will help you to stay ahead of your competitors and spread through the lives of customers. Thus it will create trust among the users which leads to brand loyalty.
Reward Your Customers to Produce And Submit Reviews And Videos
Whenever you get an opportunity from your customers to try and get videos related to your products then do not let it go. Videos offer an unquestionable power for brand enhancement and user-created videos offer powerful strength.
Product review videos are among the most popular ways of engaging users with your products. Thus this tactic proves to increase conversion rate as well as drive brand loyalty. This is because people trust reviews and ratings given by real customers more than reviews and ratings given by professionals.
Best Platforms to Leverage UGC
From the above points, you must have understood that UGC is important for brands and businesses. However, you must be thinking about how all it can be done easily? It’s simple answer is UGC platforms. User-generated content platforms help a brand in discovering and curating the relevant customer-generated content from diverse social media platforms. You can embed this feed on your official business website or social walls during events.
There are a number of tools available to help you in leveraging UGC such as Taggbox, TINT, Stackla, Pixlee, and many more. These tools also offer great customization and moderation features that will filter out irrelevant and unwanted content.
Choose the best platform that suits your business or brand objective. The selection of the UGC platform can be made on the basis of the features it offers, its customization features, its pricing, usability, and customer support services offered by the tool. Therefore you must make the best choice in picking the best user-generated content platform that works best for your brand.
Thus now you must have understood that user-generated content helps in solidifying your brand image. Besides, it allows you to get a competitive edge. By leveraging UGC from your shoppers after they made the purchase, you can get much more. Also, UGC is a great tool to enhance customer engagement towards your brand. Therefore you must practice connecting with your customers in a meaningful way. User-generated content is a good way to link your potential customers to the existing one with the use of user-generated content. As nowadays customers have more trust in customer-generated content rather than branded content.