Category: Branding

COVID 19: 7 sports brands that have succeeded with their digital marketing

The global crisis derived from the coronavirus pandemic has represented a golden opportunity in terms of publicity for those companies that have known how to take advantage of the situation with the available resources. Some brands adapted, reinvented and made digital marketing their best ally in the face of the difficulties of the economic and […]

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How To Use Seo Techniques To Effectively Brand Your New Business

If you’re going to be an internationally renowned entrepreneur and business professional, you’ve got to constantly be thinking outside the lines of what constitutes “standard operating procedure.” Even a purely local business needs to advertise itself as if it were competing in a much expanded international market place. You’ve got to be always on the […]

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Just How Valuable is a Reputation?

It is hard to really quantify what a reputation actually is. You can be classed as giving birth to it, but it is what others do that will determine, to a large degree, how it ends up developing. A reputation, as any reputation management company will tell you, has a life all on its own. It […]

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